Growth Through Optimization

Through implementation of a tried-and-true content optimization process, we helped SavingForCollege increase ranking position for two dozen of their highest-potential articles, driving an average of 121.99% traffic growth per article.

121.99%

Average Traffic Increase

-11.94%

Bounce Rate After Video Added

500+

New Positions

Background

SavingForCollege is an online publication helping parents and students get the support they need to save for and attend the college and university of their dreams.

They had hundreds of articles, and hundreds of thousands of monthly visitors, but their traffic had plateaued.

And that’s where Codeless came in. In our time working with SavingForCollege, we worked to identify optimization opportunities and tweak them to get them to the first page.

Our Involvement

Our approach always starts with a content audit. With SavingForCollege, we had the foundation already in place. They had hundreds of high-quality articles driving readers and visitors down their conversion funnel.

Our goal, then, was to see if there were existing opportunities within those articles.

A key component of our work with SavingForCollege was in the research phase. We used our SEO experience and tools like MarketMuse and Ahrefs to identify “Elevens” (content which ranks on the second page of Google for high volume key phrases).

We reviewed the existing content within each URL and optimized it for search (get in touch if you want to learn exactly how we do it), and then republished.

We also introduced video to several articles to optimize them even further for SEO, as well as increasing time-on-page and reducing bounce rates.

Results

We identified 28 URLs as “optimization opportunities” and amended the existing content to increase its chance to rank. Average traffic increase across all those URLs was 121.99%.

Example

Changes May Be Coming for Selective Service and Financial Aid

  • Moved from 16th-7th for “Selective Service System FAFSA” (4,200 monthly searches)
  • 114 new ranking keywords in top 100 search results
  • Traffic increase of 287.30%

What is a Master Promissory Note?

  • Moved from second to first page for 30 keywords
  • Moved from 40th to 7th position for “MPN” (17,000 monthly searches)
  • 62 new ranking keywords in top 100 search results
  • Traffic increase of 274.12%