Discover where you’re stuck, why, and how to fix it ASAP
Tell us if this sounds familiar ↓
❌ You’re a hyper-growth SaaS company, looking for that big IPO or exit in ~24 months, that needs to GET BIG, FAST. But doesn’t (yet) have the output or results required. Or, frankly, the internal team & bandwidth necessary to properly manage ALL THE THINGS – from growth and strategy, to writing to editing, graphic design and dev, to manage and sync and operationalize publishing. (Oh, and distribution! Almost forgot that one.)
❌ You’re a B2B brand, over-relying on ever-growing paid media and by-definition-unscalable offline tactics to fill your lead pipeline. The going has been good, but will only deliver a sliver of the overall brand recognition you deserve. Not to mention, auction-based pricing that means CPL’s will only be more expensive next year, and the one after that, and the one after that. Ad infinitum.
❌ You’re a Public Publisher, trying to (a) maintain what you’ve got today, while at the same time (b) establish new category dominance to expand revenues streams in the light of falling CPMs, AI content crap commoditization, and zero-click SERPs. You need to stay ahead of the competitive curve that continues to copy, mimic, and steal every single tactic you’re doing right now; creating a competitive moat that’s defensible once and for all.
❌ Or you’re simply a scrappy upstart, trying to punch above your weight, bumping up against Goliaths in the SERPs and trying to figure out a clever way to compete today so that you can take over the space a year from now. You can’t and shouldn’t go head-on; instead seeking out “Beachheads” to establish topical authority and a strong base to launch category-leading attacks from 6, 12, to 18-months from now (more on that exact strategy below).
Do these ring any bells?
Of course they do. Because we’ve seen and heard it all before.
Because we’ve helped uncover, fix, correct, and blast through exactly these problems hundreds of times over the past decade.
Look, we get it.
You’re unique. Your product is unique. Positioning similarly so.
However…
We’ve been specializing in this one thing a very long time. Over a decade at this point. So this isn’t our first rodeo.
And we’ve discovered that after helping hundreds+ of similar companies during this time, that there are common patterns, recurring issues, and similar roadblocks affecting most highly ambitious companies exactly like you.
Sure, each specific challenge you’re facing on the surface seems tough.
BUT, the same underlying root causes plagued every billion-dollar brand we’ve worked with, back when they were still humble hundred-million dollar ones, or even wee-baby, still-pulling-up-their-Pampers, eight-figure revenue ones.
(Hey, we all gotta start somewhere. No shame in that.)
So here’s the silver lining:
The surface-level symptoms causing you angst are temporary. They’re easy problems. Solvable.
How do we know? If only there were some examples laying around…
See?
That’s the good news!
Now, for some bad.
No, there are no quick fixes. No, there are no silver bullets. No, this won’t happen overnight (or by next month).
If you’re looking for fast (read: ~1-3 month results), then stop reading here.
Go to https://google.com/ads and drop in your credit card number. Point. Click. Drop LOTS of dough. Some cost-conscious leads roll in ~7-14 days later. Some might even be halfway decent!
But no, you’ll never be able to scale this into eight, nine, and ten-figure+ revenues. Or billion dollar valuations. (At least, not without some Groupon-esque customer acquisition $pend, first.)
So. If you’re ready to roll up some proverbial sleeves and get to work, installing best-in-class content + SEO growth engines, you’ve come to the right place.
You just need to stop guessing and theorizing and wasting time and squandering resources on alternatives that fall short.
And you just need to follow our proven, repeatable, predictable process below.
Introducing our proven 12-step methodology
Acquisition Alignment
1. Product Positioning: Ensure differentiated messaging by formalizing the unique way you solve your customer’s problems better and faster and more efficiently than any other alternatives.
2. Why Buyer’s Buy: Go beyond personas to understand how & why customers actually buy, then re-create their customer journey to align it with an SEO & content strategy that generates buyers.
3. Brand + SEO KPIs: Use our Four Stages of Growth to understand how to get your brand and marketing KPIs in sync with a realistic ROI timeline that balances both short and long-term results.
4. Role Specialization: Discover how to get stakeholder buy-in exactly where they’re needed to succeed, as well as filling skill gaps or resolving bandwidth issues to enable a high-growth program.
Scalable SEO
5. Category Leadership: To compete with the best, you need to become the best. Here’s how to generate thousands of relevant, category leading keywords and topics that you’ll soon dominate.
6. Planning Predictor: Our proprietary process that helps you predict future SEO success before you even start. Discover how to get the best bang-for-your-SEO buck with our framework.
7. SERP Intersection: How to “read the tea leaves” for each Search Engine Result Page (SERP) to understand exactly how to structure and execute content that will outrank everyone else.
8. Resource Allocation: In-house writers? Freelancers? Agencies or AI? We’ll show you the best way to balance the pros and cons of each to drive output & performance (without squandering budget).
Operationalize Editorial
9. Standardization: Define a content feedback process that allows for both accuracy and efficiency. Then, turn haphazard content creation into a well-oiled production machine.
10. Quality Checklists: Transform subjective, gray-area intangibles like “voice and tone” into objective, black-and-white, easy-to-delegate training resources your team will love.
11. Parallel Processes: Drive down unit costs and 10x output through establishing recurring batch and parallel processes – getting teams of specialists to work weeks and months ahead of each other.
12. Measurement Systems: Finally figure out how to monitor leading indicators that help your team predict future success and justify your efforts before lagging indicators like traffic or leads kick in.
Get access to this proven process in 3 easy, fast, budget-friendly ways
Our Advisory services are a mix of coaching, consulting, and training – designed to give you fast answers and spotlight low-hanging fruit ASAP.
Workshops
1 day, $5k each
Get a 90-day roadmap to establish your top priorities and low-hanging fruit this quarter. These can be focused on Scalable SEO Strategies, Operationalizing Editorial, or both.
Bootcamp
30 days, $15k one time
An intensive, deep dive to implement each step of our process into your business from the ground up. Not for the faint of heart, but it will be your best four-week sprint. Ever.
Outsourced SEO
90 days, $25k one time
A methodological, step-by-step 12-week period where we’ll transform how your team sees, thinks, talks, and delivers SEO + content results. One step each week builds on the last.
What people are saying
We are super happy with the content we’ve received from Codeless. If you need content in the SaaS space, I’d recommend Codeless because of their content quality, diligence, and professionalism.
Codeless improved rankings and increased our organic traffic from blog posts and content optimization work. They integrated with our project management tools for a smooth workflow and delivered outlines and drafts on time and incorporated our feedback seamlessly. We were impressed by their skilled and dedicated writers.
The content marketing world is noisy, and anything but the best will get you ignored. It’s nearly impossible to find external resources that can consistently create ‘the best’ content, but Codeless has nailed it! Extremely happy with their work.
The number one biggest benefit of Codeless for monday.com is that they are able to help us (as a hypergrowth company) scale very quickly. They were able to become experts in every single category that we asked them to write in. The results have been amazing.
We’ve gone from an unknown brand in the space to one that is thought of as a market leader. We’ve seen our site traffic increase from nothing to 70,000 organic visitors per month in 16 months. There were a lot of challenges when it came to creating a content strategy from scratch at EarlyBird. One of the biggest ones was resources.
Codeless helped enable us to launch a world class content program, actually driving results, without really having to take a lot of time or energy from us internally.
