Build a High-Volume, Fintech Content Production Machine

Robinhood is one of the fastest-growing companies in the financial services space. We’ve helped them create a high-volume content production machine by sourcing and training subject matter experts, creating a complex, multi-step workflow with multiple editors involved, and also build in regulatory compliance reviews to proof each piece of content before going live.

#1

Ranking for "fiscal year 2019"

#1

Ranking for "how to buy bonds"

#6

Ranking for "CPG"

82,600+

Ranking keywords in less than 1 year

Background

The free-trading Fintech company wanted to launch a new content-driven educational site, Robinhood Learn.

They’d previously acquired the well-known MarketSnacks (now just Robinhood Snacks) media brand. But they wanted to also start producing more evergreen content to help accompany their news-driven product.

The challenge was producing (1) high-quality content to compete in an already crowded space with the likes of Nerd Wallet, The Motley Fool, Investopedia, and more. And (2) to produce enough evergreen content to build awareness and drive new signups for a better long-term ROI than competing advertising alternatives.

Our Involvement

Robinhood had an ambitious plan to produce thousands of content pieces over the course of a year.

For starters, that means we helped source and train a team of writers made up of subject-matter experts in different categories, from traditional investing to corporate finance, real estate, and even cryptocurrency.

Next, they needed a production assembly line that could accommodate literally dozens of people — writers, editors, account managers, strategists, and more — all working together on a common goal.

Last but not least, every single word also has to be scrutinized and clear complex compliance requirements before going live.

Examples

What is the Compound Interest Formula?

  • Ranking #1 for “interest formula” – 20,000 volume

What is a Fiscal Year?

  • Ranking #1 for “fiscal year 2019” – 7,100 volume

What is a Bond?

  • Ranking #1 for “how to buy bonds” – 5,100 volume

What are Consumer Packaged Goods (CPG)?

  • Ranking #6 for “CPG” –