Building Off Brand Authority

At Codeless, we pride ourselves on slotting seamlessly into your business’ existing marketing efforts. Whether you’re looking for a complete content plan or just looking for content production, we’re the right call. With software review site BetterBuys, we started as straight production, but our expertise and experience has enabled them to be more ambitious.

Background

BetterBuys offers objective software reviews and analyses for business intelligence, marketing automation, CRM tools and much more.

They had been publishing high-quality reviews for several years but were struggling to attain SERP rankings against massive competitors like SAP, TrustRadius, Capterra and others.

They knew they needed to step it up to compete.

And that’s where Codeless came in to give them a hand.

Our Involvement

Codeless has worked with BetterBuys to focus on two new content types: “Alternatives” and “VS” — having analyzed those keywords for which they have the strongest domain authority. 

We’ll be tackling “Pricing” keywords in the coming quarter.

We’ve redesigned the outline templates writers use as well as increased their content length. We’ve also focused attention on the featured snippets for their target search terms as well as reducing blog bounce rates through interlinking and related content.

Results 

Within three months of work with BetterBuys, many of our “Alternatives” and “VS” content started to rank within their top 10 for those content types. Our pieces on Tableau, Zenefits and Workday quickly joined the ranks of their highest-value content.