Category: Scaling Content

7 Agency Mistakes I Made Passing $70k MRR in One Year

I didn’t want to write this post. Feel stupid for publishing it. Would rather let the work speak for itself. But these posts do have their place. Mostly to show you’re not shit. Even though your DIY website makes it seem like you are. (Guilty.) So I’d thought we’d take a different route. Instead of rambling […]

Revamp Content Marketing Case Study

Here’s how we increased average session duration by 281.05% & reduced post promotion CPC by 70%. Content is subjective. People like one style or another. They hate one writer or another. They love long, eloquent, flowing prose, or prefer short, snappy, staccato bursts. The problem is that content marketing efforts are also becoming a zero-sum […]

5 Most Popular Ways to Find Blog Writers for Hire [Pros vs. Cons]

Blog writers for hire are a dime a dozen. Finding them isn’t the problem. They’re everywhere you look. Discovering ones that are knowledgable, experienced, and easy to work with is the challenge. Here are the five most popular ways to find blog writers for hire, with pros vs. cons for each. 1. Job Boards ✅ Pros […]

When (and When NOT) to Hire a Content Writing Agency [Pros vs. Cons]

Content writing agency pricing seems expensive. Sticker shock might take a few minutes to wear off. But working with a content writing agency can be a blessing. Or a curse. Just like freelance blog writers are ideal in some scenarios, so too is a content writing agency. The trick, again, is to know where they […]

The 3 Best Executed SaaS Marketing Strategies for Sustained Growth

Want to uplift your conversions by 10,000% overnight? Want your email list to grow faster than a chia pet on steroids? Me too. Which is why it’s a shame that every piece of SaaS content promising that is full of it. Because that’s just not how it works. Marketing isn’t some magical essence that you […]

You’re Measuring the Wrong Blog KPIs. Here’s What to Track Instead.

It’s not that most blog KPI’s are purposefully bad. They’re just misguided. They’re well intentioned. But ultimately askew. And it leads to poor perceived performance (plus even worse investment). Here’s why most blog KPIs are wrong, and how you can right the ship before it’s too late. Contents ❶  Why (most) traditional blog KPIs suck […]

When (And When NOT) to Hire Freelance Blog Writers [Pros vs. Cons]

I’ve lived in both worlds. I’ve been a six-figure freelancer, and am now on the other end, hiring writers to produce best-in-class, long-form content for our clients. (Which is shorthand for sitting back with my feet up, cigar and cognac in hand, twirling my mustache, counting piles of c-notes.) In the last year, we’ve reviewed […]