Original Content Marketing Case Study: How We Increased Average Session Duration by 281.05% & Reduced Post Promotion CPC by 70%

Content is subjective. People like one style or another. They hate one writer or another. They love long, eloquent, flowing prose, or prefer short, snappy, staccato bursts. The problem is that content is also becoming a zero-sum game. The rich literally get richer while the poor continue to languish in obscurity. That means ‘more’ won’t […]

5 Most Popular Ways to Find Blog Writers for Hire [Pros vs. Cons]

Blog writers for hire are a dime a dozen. Finding them isn’t the problem. They’re everywhere you look. Discovering ones that are knowledgable, experienced, and easy to work with is the challenge. Here are the five most popular ways to find blog writers for hire, with pros vs. cons for each. 1. Job Boards ✅ Pros […]

7 Agency Mistakes I Made Passing $70k MRR in One Year

I didn’t want to write this post. Feel stupid for publishing it. Would rather let the work speak for itself. But these posts do have their place. Mostly to show you’re not shit. Even though your DIY website makes it seem like you are. (Guilty.) So I’d thought we’d take a different route. Instead of rambling […]

When (And When NOT) to Hire Freelance Blog Writers [Pros vs. Cons]

I’ve lived in both worlds. I’ve been a six-figure freelancer, and am now on the other end, hiring writers to produce best-in-class, long-form content for our clients. (Which is shorthand for sitting back with my feet up, cigar and cognac in hand, twirling my mustache, counting piles of c-notes.) In the last year, we’ve reviewed […]

You’re Measuring the Wrong Blog KPIs. Here’s What to Track Instead.

It’s not that most blog KPI’s are purposefully bad. They’re just misguided. They’re well intentioned. But ultimately askew. And it leads to poor perceived performance (plus even worse investment). Here’s why most blog KPIs are wrong, and how you can right the ship before it’s too late. Contents ❶  Why (most) traditional blog KPIs suck […]