Look, we get it.

It sucks searching for blogging statistics and data when you’re writing your next hit content marketing piece.

And you need some statistics to back up those otherwise erronious claims.

Everything from headline tips to repurposing blog content and copywriting techniques has a data-point that you can use to add value to your next blog post.

That’s why we’ve compiled and updated a list of 101 blogging statistics in 2017 for you to use in your next content piece:

 

Jump To a Section

✅  Blogging Statistics and Trends in 2017

✅  Content Marketing Statistics 

✅  How Marketers Use Social Media With Content Marketing

✅  Most Popular Blogging / Content Marketing Tactics

 

Latest Blogging Statistics and Trends in 2017: 

1. The average blog post length is 1,050 words (Source: Orbit Media)

2. The average word count of top ranked content in Google is between 1,140-1285 words (Source: SearchMetrics)

3. On average, only 18% of companies’ blog posts are over 750 words (Source: Curata)

4. Longer, in-depth blog posts generate 9x more leads than short ones (Source: Curata)

5. The average blog post takes 3 hours 16 minutes to write (Source: OrbitMedia)

6. The median average time spent reading an article is 37 seconds (Source: NewsCred)

7. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI (Source: HubSpot)

8. Companies that publish 16+ blog posts per month get nearly 3.5x more traffic than those that publish 0-4 monthly (Source: HubSpot)

9. Companies that publish 16+ blog posts per month generated 4.5x more leads than companies publishing 0-4 monthly. (Source: HubSpot)

10. Blog titles with 6-13 words get the most consistent amount of traffic and hits (Source: HubSpot)

11. On average, companies with blogs produce 67% more leads per month than those without (Source: DemandMetric)

12. 43% of readers skim blog posts (Source: HubSpot)

13. 36% of people prefer list-based headlines (Source: ConversionXL)

14. Odd numbered listicle headlines outperform even ones by 20% (Source: CMI)

15. Including a colon or hyphen in your title can result in a 9% improvement (Source: CMI)

16. The “How-To” headline is a close cousin to the listicle, which is the third most popular headline preference at around 17% (Source: ConversionXL)

17. 60% of consumers feel engaged/positive with a brand or company after reading custom content on their blog (Source: ContentPlus)

18. Blogging is responsible for 434% more indexed pages and 97% more indexed links (Source: DemandMetric)

19. 47% of B2B buyers read 3-5 blog posts or content pieces prior to talking with a salesperson (Source: DemandGenReport)

20. 55% of bloggers check analytics very often (Source: OrbitMedia)

21. The top 3 blogging success metrics today are page views, shares/likes, and time spent on page (Source: Curata)

22. 1 in 10 blog posts are “compounding”, meaning that organic search steadily increases their traffic over time (Source: HubSpot)

23. 1 compounding blog post generates as much traffic as 6 regular posts combined (Source: HubSpot)

24. Compounding blog posts generate 38% of all blog traffic (Source: HubSpot)

25. 29% of leading marketing professionals reuse and repurpose blog content (Source: Curata)

26. 64% of B2B marketers outsource blog copywriting (Source: TopRank)

27. Top content marketing leaders (B2C & B2B) outsource 24% of their blog post writing (Source: Curata)

28. 25% of marketers don’t outsource any content marketing creation (Source: MarketingBuddy)

29. Writing content is the most commonly outsourced content marketing activity (Source: MarketingBuddy)

30. 57% of business bloggers outsourced blog posts from contributed or guest posts (Source: Curata)

31. 81% of marketers plan to increase use of original written content for blog posts (Source: Social Media Examiner)

32. 52% of bloggers do not use a formal editor (Source: OrbitMedia)

33. 69% of companies use an editorial calendar for blog posts (Source: Curata)

34. 69% of marketers say they plan to increase their blogging frequency in 2016-17 (Source: Social Media Examiner)

35. 60% of all marketers believe blog creation to be their top inbound marketing priority (Source: State of Inbound)

36. 59% of B2B marketers consider blogs the most valuable channel (Source: DemandMetric)

37. 76% of B2B marketers blog often, and 73% publish case studies often (Source: Content Marketing Institute)

38. 82% of marketers who blog consistently see positive ROI from inbound efforts (Source: State of Inbound)

39. 82% of marketers curate blog content (Source: IMN)

40. 16% of marketers curate content daily, 48% curate at least once a week (Source: Curata)

41. Over 50% of marketers that curate content say it has increased brand visibility, thought leadership, SEO and web traffic (Source: Curata)

42. 41% of marketers that curate content say it has increased the quality of their leads (Source: Curata)

43. Headline changes have the power to provide a 10% increase in clicks (Source: MarketingExperiments)

44. Editing down your headline or title to eight words can result in a 21% CTR increase (Source: CMI)

45. Negative messaging can result in a 63% click through rate lift over more positive ones (Source: OutBrain)

46. 44% of marketers say producing quality blog content is their biggest challenge (Source: Inc)

47. Nearly 60% of marketers reuse blog content 2-5 times (Source: OzContent)

48. 24.5% of blogger report getting “strong results” from their blogs (Source: OrbitMedia)

Content Marketing Statistics: 

49. Content marketing costs 62% less than traditional marketing endeavors yet generates 3x the amount of leads (Source: DemandMetric)

50. 74.2% of companies say content marketing increased their lead quality and quantity (Source: Curata)

51. The median annual spend on content marketing in 2015 was 1.75 million for large companies (Source: Content Marketing Institute)

52. Content marketing will be a 300 billion dollar industry by 2019 (Source: MarketingProfs)

53. There are over 2 million blog posts published daily (Source: MarketingProfs)

54. 93% of B2B marketing professionals use content marketing (Source: CMI + MarketingProfs)

55. B2B marketers spend 39% of their budget on content marketing (Source: TopRank)

56. 61% of the most effective B2B content marketing professionals meet with their content teams daily or weekly (Source: CMI)

57. Companies that implement content marketing strategies see 6x higher conversion rates than those who don’t (Source: CMI)

58. Content marketing produces 3x the amount of leads as traditional marketing (Source: Marketeer)

59. Companies that put their primary focus on content marketing generate more than 5x more conversions (Source: Kapost)

60. 28% of marketers have reduced their advertising spend to allocate more funds towards content marketing (Source: Gartner

61. 70% of B2B marketers plan to create more content in 2017 as compared to 2016 (Source: CMI)

62. 78% of Chief Marketing Officers believe that custom content is the future of marketing (Souce: Demand Metric)

63.73% of organizations have someone in place to oversee their content marketing strategy (Source: CMI + Marketing Profs)

64. 86% of very effective organizations have a head of content strategy (Source: CMI + Marketing Profs)

65. 48% of small companies have a documented content marketing strategy, whereas 41% of larger organizations have one (Source: CMI + Marketing Profs)

66. 69% of marketing professionals say content marketing is superior to direct mail and PR (Source: Writtent)

67. 76% of B2B marketers prioritize delivering high-quality content over quantity (Source: MarketingProfs)

68.71% of B2B marketers consider how their content impacts the user experience (Source: MarketingProfs)

69.Nearly 49% of marketers are trying to align content marketing with the buyer’s journey (Source: Contently)

70.The top three content marketing strategy objectives are: sales/leads, engage with customers, brand awareness (Source: Curata)

71. 90% of consumers believe that companies producing custom content are interested in building long-term relationships with them (Source: TMG)

72. Year-to-year growth in new site traffic is 7.8 times higher for content marketing thought leaders than it is followers (Source: Kapost)

73. 30% of marketers feel they are able to measure content marketing’s impact on the bottom of the funnel (Source: Curata)

74. 50% of people will leave if your website doesn’t load in under 3 seconds (Source: MontParnas)

How Marketers Use Social Media with Content Marketing: 

75. The most common content marketing sharing platform is social media, used by 87% of content marketers (Source: CMI & Marketing Profs)

76. B2B marketers use an average of 5 social media platforms to share content (Source: DemandMetric)

77. 91% of B2B marketers use Linkedin to share content (Source: TopRank)

78. 73% of B2B marketers use Youtube to share content (Source: TopRank)

79. There are billions of content pieces shared daily on Snapchat (Source: Yahoo Finance)

80. 81% of marketers found that website traffic increases rose with just 6 hours a week spent on social media marketing (Source: Social Media Examiner)

81. Emailing content marketing pieces generates a 38x return for every 1$ spent (Source: Campaign Monitor)

82. Emails with personalized subject lines are 26% more likely to be opened (Source: Experian

83. Whitepapers, infographics, and webinars are the top content pieces shared by B2B buyers (Source: DemandGen)

Most Popular Blogging / Content Marketing Tactics: 

84. B2B marketers use an average of 13 different content marketing tactics (Source: TopRank)

85. The demand and use of infographics has increased 800% in the last year (Source: Unbounce)

86. Infographics are shared 3x more on social media than any other content type (Source: MassPlanner)

87. B2C marketers use infographics more than any other content strategy (Source: Content Marketing Institute)

88. 53% of content marketers use interactive content (Source: Content Marketing Institute)

89. 69% of marketing professionals say their video marketing budget is increasing (Source: Ascend2)

90. 46% of marketers say photography is critical to their content marketing strategy (Source: MarketingProfs)

91. 71% of marketers say visual assets are a part of their content marketing strategy (Source: Social Media Examiner)

92. Using people in real photos (instead of stock ones) can result in a 35% conversion increase (Source: Marketing Experiments

93. Mobile video advertising spending already hit $2.62 billion last year – which is expected to be around 72% of total digital ad spend by 2019 (Source: eMarketer)

94. 56% of marketers use content marketing software to manage their workflow and distribution (Source: Curata)

95. 95% of B2B buyers consider vendor-related content as trustworthy (Source: DemandGen)

96. There are now 198 million active adblock users around the world (Source: PageFair)

97. 86% of consumers today are banner / ad blind (Source: Adotas)

98. 70% of consumers prefer learning about a company through custom content than through paid advertisements (Source: ContentPlus)

99. 78% of consumers trust your brand if you create more customized content (Source: KDM)

100. 70% of B2B marketing professionals say in-person events and conferences are effective (Source: TopRank)

101. 60% of marketers create at least one blog or content piece per day (Source: eMarketer)

 

Conclusion

Your next content marketing ‘home run’ needs to be..well, literally a home run.

And you can’t do that without some factual data to back up those claims and convince people that what you’re saying matters, and that you know what the heck you’re talking about.

Throw in some of these latest blogging statistics from 2017 to make your next piece a grand slam.

 

Jeremy Moser

Jeremy Moser

Marketing specialist and content contributor at Codeless. Loves spending time in the great outdoors.
Jeremy Moser

Latest posts by Jeremy Moser (see all)