B2B Content Marketing Best Practices: Why Most Are BS and What to Do Instead

Most B2B content marketing best practices are bullshit. They tell you to “develop long-form content” and “create content for the buyer’s journey.” Don’t get it twisted: both of those are significant steps in the right direction, but they aren’t best practices anymore. Those are standard, bush league, rinse and repeat steps that should serve as […]

The Content Farm Olympics: We Bought & Tested 5 Content Writing Services. Here are the Results.

Content marketing generates traffic, leads, and sales. Anyone, anywhere can take advantage of it. But there’s a problem: ‘Good’ content isn’t good enough anymore. Not when there are millions of blog posts published daily. Not when only the top three positions on any given SERP see all the results. Not when the bar to create […]