AdEspresso Case Study

Background

Adespresso is an industry-leading advertising tool which helps users track, test, and optimize their digital ad campaigns from a single dashboard.

Adespresso had been focused on Facebook Ads (both in their tool and in their content creation) for more than a year, and had established themselves as thought-leaders in the space.

Venturing into Google Ads was a different matter.

Creating content focused on Google Ads means competing with the brand that owns the search engine. It’s not something done lightly.

Adespresso knew that they’d need to publish the best of the best.

That’s where Codeless came in. Since beginning our relationship with Adespressoin 2017, we’ve helped them rank for dozens of incredibly competitive and high-volume search terms around the “Google Ads” keyword.

Our Involvement

Even as an established content agency, Codeless began our relationship with Adespresso as one contributor among many. They publish dozens of content pieces each month from dozens of contributors, and it took a while for us to develop the relationship we now have with them.

But our consistent quality and dedication to excellence has been the backbone of our continued business relationship. We pride ourselves on helping Adespresso break into the Google Ads content space with confidence.

Results

Our blog posts for AdEspresso comprise some of their most valuable content — from “Google Ads” to “Google Ad Costs” and (most recently) “Mobile Advertising.”

But more than that, the Adespresso and Codeless teams have developed a stable and long-lasting business relationship built on mutual trust and the quality of our products.