Customer Success Video Plans & Pricing

Embed customer success videos into your onboarding sequence, in-app modals, and tooltips. Answer recurring customer support questions. Turn cold website traffic into free trials. Describe benefits & end results customers get from your product. Review products or rank organically in blended SERPs. Walk customers through integrations with other platforms. And announce new features or launches.

STARTUP
$7,500

5 video package (up to 15 minutes)

Scriptwriting

Talking-head with a dedicated host

Voiceovers

Screen recording B-roll

Custom-designed thumbnails

One round of revisions

Two video channel formats

Quarterly strategy

Monthly status update

SCALE
$12,500

10 (up to 30 minutes)

Everything in Startup, plus:

Internal interviews with your team

External interviews with your customers

Two rounds of revisions

Monthly strategy

Weekly status update

HIGH VOLUME
$20,000

20 (up to 60 minutes)

Everything in Startup & Scale plans, plus:

Spokesperson recruitment based on your demographic preferences

High-volume discount available

Custom terms

Customer Success Video Examples

Onboarding example

Embed them in your in-app onboarding flow, tooltips and modals to show, rather than tell, users how to do a critical step during onboarding.

Benefits:

  • Improves activation rate
  • Adds personality and a human touch to onboarding (first impressions are important)
  • Can be repurposed across all onboarding touch-points - email, in-app and webinars
Customer support example

Getting the same questions over and over again? You should probably cover this topic in a tutorial video!

Benefits:

  • Most customers prefer self-service. Give them that option and help them solve their problem fast with an easy-to-follow tutorial video.
  • Friction is a killer for conversion rates. While your new users are onboarding in a free trial, you want them to stay on your site and get value as fast as possible. If they are stuck and exit off, they may never come back and their trial will expire.
  • Give your support team a list of videos to send customers when answering frequently asked questions. This will speed up their response time and give customers value right away.
Product demos example

Turn leads into customers with product demo and features videos. You can embed these on your features landing pages, send them in marketing emails, send directly to leads and promote them with ads.

Benefits:

  • Show your leads what value your product can bring. Words alone won't do it justice.
  • Stand out from competitors with video - it adds a human touch and shows personality.
Use cases example

Speak directly to your target audience with a video that addresses their specific needs. Describe the benefits they will specifically get from your product and walk them through the key features they care about.

Benefits:

  • Great for targeted marketing efforts
  • Engaging creative to use for social media ads on Facebook, Twitter, Instagram and LinkedIn
  • Add a human touch to your marketing and sales process
Integrations example

Does your product integrate with other tools? Create a tutorial video showing users how to set up the integration and give them tips on how to make the most of the connection.

Benefits:

  • Encourage users to integrate with other tools to make your product an indispensable part of their workflow (this will reduce churn and increase daily/monthly active users)
  • It adds personality and a human touch to onboarding (first impressions are important)
  • Strengthen the relationship with your partners by helping them improve product adoption
Product announcements

Product announcement videos are great for building hype pre-launch or on launch day.

Benefits:

  • Show your existing customers the value of the new feature and how to best use it
  • Great for sales too! If you had some leads on the fence because of a missing feature, now’s the time to send them these videos to show, rather than tell them the value your product will deliver.
Course content example

Build a video course and/or certification program teaching your customers how to level-up in your niche.

Educate your customers and prospective customers with helpful videos that answer their questions, and help them realize the value of your product.

Benefits:

  • Help your customers improve and see value in your product
  • Incentivize learning and product adoption with a gamified experience or certification
  • Double-rank for keywords on both Google and YouTube (the 2nd largest search engine)
  • Improve SEO ranking factors, like dwell time and rich media, by embedding videos on your site
STARTUP
SCALE
ENTERPRISE
Video Content
Package content minimum
STARTUP 5
SCALE 10
ENTERPRISE 20
Total video content
STARTUP Up to 15 min.
SCALE Up to 30 min.
ENTERPRISE Up to 60 min.
Scriptwriting
STARTUP
SCALE
ENTERPRISE
Talking-head or voiceover
STARTUP
SCALE
ENTERPRISE
B-roll screen recordings showing screen
STARTUP
SCALE
ENTERPRISE
Custom-designed thumbnails
STARTUP
SCALE
ENTERPRISE
Two-revisions requests
STARTUP
SCALE
ENTERPRISE
Two video formats for channels
STARTUP
SCALE
ENTERPRISE
Keyword research (if SEO)
STARTUP
SCALE
ENTERPRISE
Video Types
Onboarding
STARTUP
SCALE
ENTERPRISE
Customer support
STARTUP
SCALE
ENTERPRISE
Product demos
STARTUP
SCALE
ENTERPRISE
Use cases
STARTUP
SCALE
ENTERPRISE
Integrations
STARTUP
SCALE
ENTERPRISE
Product updates
STARTUP
SCALE
ENTERPRISE
Course content
STARTUP
SCALE
ENTERPRISE
Account Management
Strategy consulting
STARTUP Quarterly
SCALE Quarterly
ENTERPRISE Monthly
Project management
STARTUP Your Tool
SCALE Your Tool
ENTERPRISE Your Tool
Communication
STARTUP Email, Slack, Video
SCALE Email, Slack, Video
ENTERPRISE Email, Slack, Video
Status updates
STARTUP Monthly
SCALE Weekly
ENTERPRISE Weekly
Host upload
STARTUP Any Host
SCALE Any Host
ENTERPRISE Any Host
Terms
Minimum Term
STARTUP 3 Months
SCALE 3 Months
ENTERPRISE 3 Months
Cancellation
STARTUP 60 Days
SCALE 60 Days
ENTERPRISE 60 Days
Quarterly Prepayment Discount
STARTUP
SCALE
ENTERPRISE
High-Volume Discount Available
SCALE
ENTERPRISE
Custom Terms
ENTERPRISE
Starting Package Price
STARTUP $7,500
SCALE $12,500
ENTERPRISE $20,000
Instant Quote
STARTUP Get Quote
SCALE Get Quote
ENTERPRISE Get Quote

FAQs

Can I speak with someone to get more information and ask questions?
Yes, of course! Please run through our Instant Quote Calculator and at the end, you'll be able to set up a discovery call with our team. They'll be able to answer any questions you might have about how our services work.
Can I choose the video host who will be narrating the videos?
Yes, you can select someone from our roster of video hosts. Their availability is subject to them, but if they accept, they will be your dedicated video host. Availability is reassessed on a monthly basis.
How does your process typically work?
During our initial call, we'll identify the types of videos you're looking for and provide recommendations. Then we'll send over a Statement of Work (SOW) for smaller projects, or a Master Services Agreement (MSA) for larger ones. You'll be able to review and electronically sign. We'll then send over a brief intake form and provide details on the invoice timing and project start date. Last but not least, we'll schedule a kick-off call to discuss all of the specific details for this video project.
Can we switch plans from one to another?
Yes, but only within regular intervals. For example, if you're on a 6-month agreement or prepaid quarterly, then you can upgrade or downgrade at the end of that current term.
Can I upgrade or downgrade the amount of content in any given month?
Yes and no. The monthly plan pricing shown here is a minimum. So if "5" was the minimum number of videos for the Startup plan, you could always increase that monthly volume number based on the amount of content you need. If you randomly might need an extra piece or two during the course of a month, we're happy to be flexible as long as we have the production capacity. After your initial term, you can always bring that number down to our minimum for the next project.
Does each video have to be the same exact length?
Nope! For example, if you sign up for 5 videos or 15 minutes in total, we can adjust the length of each video up or down within that scope — all depending on how you're going to use it and our analysis of best practices.
Do I have to sign a long-term contract?
Nope! Our minimum terms are six months because we want to plan ahead for strategy and capacity, but we always include a simple 30-day written cancellation clause. So you're never locked into an agreement if you don’t want to be. We want to work with clients for the long term because they like us and value our work, not because they're stuck in a contract they can't get out of.
What payment terms do you offer?
We can send monthly invoices on the first of each month for the work done during that period, with payment due within 7 business days. We can also send quarterly invoices at the beginning of each quarter. We do not accept Net 30 or similar.
What's my potential start date?
We typically onboard new clients at the beginning of each month when we have the available capacity. We produce a few hundred content pieces and videos each month, so we often have to plan weeks or months in advance.