Content Production Service Features
We have a proven process that produces over 250+ content pieces each month for clients all over the world.
It starts with strategy and research to set the direction. Then, it moves into content production for brief, outline, draft, and editing reviews. And then we finalize each piece with formatting, upload and optimization.
This approach is customized for each aspect of your own process, team, and resources. That includes everything from internal content reviews to accommodating industry-specific challenges like compliance, and much more.
We’ll flesh out your initial list of ideas to present topics and angles to approve or reject.
Go beyond keyword volume and into SERP competitiveness to understand where your low-hanging fruit can be found.
Structure content using AI-based tools that predict search intent and what people want to read.
Writer Sourcing & Training
We'll match and test our full-time, W2 and part-time contract writers, or source brand-new candidates to build out a writing team.
Outline & Draft Reviews
Provide feedback at both the outline and draft review stages, so that content isn't approved until it's exactly what you want.
Style & Editing Guides
Document all of the things you like and don't like into a structured style guide that your team can reference long after we're gone.
Grammar & Plagiarism Check
Our editors and account managers will copy edit each article, catching grammar issues and double checking for plagiarism with both automated and manual checks.
We'll take care of the time-consuming upload and formatting process inside your Content Management System, freeing your team up to be more strategic.
Compress images, open external links in new tabs, and check off every other last detail that will make your IT department smile.
We don’t just do words. The actual writing is just one small part.
The following deliverables are included in every piece of content we produce so you can largely outsource the entire creation & optimization process.
Click on the arrows below to see examples of each.
Align content structure and format with what’s already performing well in the SERPs.
Don’t guess, test. Get multiple headline variations to see which performs best.
Each piece of content goes through MarketMuse, an AI-based tool that predicts search intent, to make sure we’re referencing related topics to help you rank better.
Talking head and feature walk-throughs branded with your demographics, colors, and fonts. (*NOT included in default pricing.)
Audio narration with professional voice over, or podcast Q&A format with host and your team. (*NOT included in default pricing.)
Show, Don’t Tell
Don’t talk about topics, actually show concrete examples that will resonate with readers.
Create and reinforce site architecture with internal links to pillar pages and related content.
External Links & Quotes
Boost credibility by featuring expert sources that substantiate the main points you’re trying to make.
Walk readers through real-life examples in your tool or in other popular platforms.
We work with designers — yes, designers — to create branded visuals for each piece of content.
Someone with actual boots-on-the-ground experience reviews content accuracy and quality before it gets to you.
Our team goes through the content to catch every last grammatical or spelling mistake.
Both automated and manual plagiarism checks to make sure phrasing isn’t too similar to existing content.
Calls to Action
Do you have a specific lead gen offer or content upgrade for this piece? If so, we can design custom CTAs to promote those offerings for each piece of content.
Boil down your long-form content into a few actionable takeaways and offer the PDF in exchange for new email addresses.