Every small business owner tries hard to create effective marketing strategies and to grow revenues. And for sure, if you own a business, you already noticed that you need consistent and original content in all parts of your promotional strategy.
Creating content is fun and relaxing, especially if you are a content creator or have a passion for writing, but it happens to run out of ideas at a certain point.
In this article, I will share with you how to create consistent content for your small business marketing strategy, especially when you don’t know what to write about anymore and where to start.
Get long-term ROI.
Not fake marketing jargon or typical agency bullshit.
TABLE OF CONTENTS
Before starting to write your content…
1. Do your research
It is essential to remember that research is the first and probably the most important part of creating consistent content. Focus on your niche and keep searching for topics and studies related to that niche. By constantly reading and keeping yourself up to date, ideas will keep coming into your mind, and you will have plenty of topics to add to your content strategy.
You can do your content research anywhere. Be it a Google search, a magazine, Instagram, Facebook, a book, or a live conversation; you can consider it research if you discover valuable information about your niche, your industry, or something related to it.
2. Write down your ideas
Daily, we come into contact with a vast amount of information, be it relevant or not. When a brilliant idea or information comes to your mind, don’t forget to write it down. You can have a little post-it on the fridge, a note on your phone, or a sticker on your laptop’s desktop, but never let an idea escape from you, saying that you’ll remember it anyway. The truth is, you will not. 🙂
3. Get well organized
Before starting to write your content, you should keep your documents organized to be easy to find.
Create a sheet containing information like your content calendar, your topic ideas, your writers (if you have other persons too who write for you), and eventually a separate document where to stock all your published articles.
4. Schedule your content
You must keep track of when and where you publish your content. For this, a scheduling app could be exactly what you need. This app has a calendar where you can schedule your upcoming content, not to forget to publish it anymore. You can even create your online booking link and share it on social media so that writers can book themselves to write for you.
How to create consistent content with an Artificial Intelligence tool
Writing content has become a real adventure recently. By adventure I’m referring to the fact that now, as a copywriter, you can unbelievably increase your productivity. Those days when inspiration simply didn’t want to show up are gone cause now, Jarvis, an artificial intelligence platform, is always there to continue your idea when you’re facing burnout.
This fabulous AI tool is quite new, and you might have to spend some time creating experiment articles until you figure out what kind of content it can create and how.
After trying it on my own, I’ve decided to write down a useful guideline for creating consistent content for your business. So here’s the blog post that I’ve created with the conversion.ai tool.
How does the Jarvis algorithm work?
It produces human-quality content
While you create your content with Jarvis’ help, you’re going to see such creative, surprising content. Anyway, it is not a human, and that’s obvious because Jarvis has the talent to go astray from time to time, depending on the tone of voice you set.
It has read about 10% of the internet content
Intelligent, right? A regular human being will never be able to read that much because the internet has billions of pages full of content from different domains. Anyway, Jarvis did his homework and read around 10% of the internet’s pages.
It predicts the following best ideas to write
Without worrying about plagiarism, Jarvis will keep writing a sentence if you’re out of ideas. It can write content from scratch or continue a sentence you write down for it.
First of all, you have to tell Jarvis what you want it to write. After that, you can go to Dashboard, then to long-form content (if you want a blog article), describe the content you want and how you want it, and then tap “generate intro paragraph”.
You can always go back and update the document settings and keywords so you can optimize the content that Jarvis generates.
2. Generate content
After you have the intro paragraph and open the editor, think about some words to continue the idea and then tap “compose.” I’d recommend you to use the medium length for content creation, as it is more meaningful. If you choose the long one, Jarvis is most likely to add unnecessary or inappropriate information.
You can always remove some words or begin a new sentence, and Jarvis will allow you to click on “compose” again and will continue your idea. All you have to do is to give it a direction with your content with a few words.
3. Use shortcodes
Shortcodes are symbols that make Jarvis understand what to write. For example, the asterisks avoid duplicating content from the above paragraphs, and hashtags let it know that you’re writing a heading, so it has to keep developing the paragraph.
*** – place the three asterisks in your content to prevent Jarvis from seeing above that point. This helps prevent it from generating duplicate outputs in your article.
## – place two hashtags in front of the headers to encourage Jarvis to write a paragraph underneath.
4. Use modifiers
If you headline a paragraph, then it shows you some styling options like grammar fixes or rephrases. If you want to make sure the content is grammatically correct, you can press on “grammar fix.” If you’re going to change the paragraph you have, Jarvis will rephrase the words and give you an alternative.
5. Power mode
At the top of the document, there are two buttons -focus mode and power mode. In focus mode, you focus just on the content sheet. On power mode, it opens you a window at the left where you can create more outlines, update your document settings, etc. For example, go to the blog post outline, copy the headings and paste them into the long-form content creator. This way, Jarvis will keep generating content for each heading you’ve added.
6. SEO mode
If you are writing articles to rank in Google, I recommend using this integration.
With surfer SEO, you can see how to optimize keywords to obtain a good content quality score. As you write content, surfer SEO will show you what headings or keywords you should include, how many words your article should have, etc. To turn the surfer SEO on, go to the account settings and enable the feature.
7. Create a conclusion
To create a conclusion for your blog post, open your power mode again and go to the blog post conclusion paragraph. Write down the main points in your article, the call to action you want to include in your final paragraph, and the tone of voice, then tap on “generate AI content”, and here you have it: your article is ready.
8. Optimize your content
After you finish, I highly recommend you to reread the article and rewrite some paragraphs if you find something that needs a fix.
Tip: With Jarvis, you can also create SEO elements for your article like title and meta description, so here you have it: all the elements you need to upload your blog post ready in just a few minutes.
Another way to write long-form content with Jarvis:
- Used long-form assistant to create an intro paragraph;
- Copy & paste the intro paragraph into PAS framework and created a more comprehensive introduction for the article;
- Click on “blog outline template,” and Jarvis will give you the sub-points for your article;
- Take each point from the blog post outline and pasted them one by one into the sentence expander template;
- Copy the output from the sentence expander template and paste it into PAS framework;
- Copy the output from PAS framework and paste it below each outline subheading;
- Click on the “blog conclusion template” and create the conclusion paragraph.
If you feel the need for a visual explanation to this Jarvis guideline, you can watch this video and start generating content like a pro:
Writing content for your small business is easier than ever with the help of so many tools and resources. All you have to do is keep yourself informed, have a clear idea about what you want to publish, what type of content you want, and focus on creating informative and useful content.
Last but not least, don’t forget to double-check your grammar before actually publishing a post. Then, you can read it again, send it to a friend to read it, or simply check grammar spelling with Grammarly, and you’ll have correct and high-quality content immediately.