B2B Content Marketing Best Practices: Why Most Are BS and What to Do Instead

Most B2B content marketing best practices are bullshit. They tell you to “develop long-form content” and “create content for the buyer’s journey.” Don’t get it twisted: both of those are significant steps in the right direction, but they aren’t best practices anymore. Those are standard, bush league, rinse and repeat steps that should serve as […]

SaaS Marketing Is Different. Here’s How to Do It Well.

Creating an effective SaaS marketing strategy isn’t easy. While more traditional companies can follow more traditional methods for achieving steady business growth, SaaS brands follow a very different business model — and they need very different marketing strategies to match. Fortunately, plenty of successful SaaS companies have already developed methods for reaching and converting customers. […]