This blog post has no keywords. One reason is ’cause I’m lazy. (Seriously. F-keyword research.) But the other is because keywords don’t always matter. At least, not at first. Not until you’ve earned the right to chase the big ones. Otherwise, the opportunity cost is too great. Here’s how you should flip the script, focusing […]
SERPs are getting more competitive. Not less. Three trends are transforming them into winner-take-all markets, where only the best of the best gets seen, clicked, or shared. Here’s why that’s happening. And why ‘good’ SaaS content is no longer good enough.
Content gets traffic. And content converts customers. Only problem? It’s a nightmare to create.Coming up with new material on a daily basis can feel impossible. And it often takes a half to a full workday for just a single blog post. But there’s hope. You can bring in more traffic, and convert more leads by […]
In 1995, Sheena Iyengar, a professor of business from Columbia University, conducted a study about jam. She set up a sample booth of Wilkin & Sons jams in a California gourmet market and switched from offering a selection of 24 jams to a group of 6 jams every few hours. Each customer tasted (on average) […]