Original Content Marketing Case Study: How We Increased Average Session Duration by 281.05% & Reduced Post Promotion CPC by 70%

Content is subjective. People like one style or another. They hate one writer or another. They love long, eloquent, flowing prose, or prefer short, snappy, staccato bursts. Content is also becoming a zero-sum game. The rich literally get richer while the poor continue to languish in obscurity. That means ‘more’ won’t work unless it’s ‘better,’ […]

SaaS Marketing Is Different. Here’s How to Do It Well.

Creating an effective SaaS marketing strategy isn’t easy. While more traditional companies can follow more traditional methods for achieving steady business growth, SaaS brands follow a very different business model — and they need very different marketing strategies to match. Fortunately, plenty of successful SaaS companies have already developed methods for reaching and converting customers. […]

The Content Farm Olympics: We Bought & Tested 5 Content Writing Services. Here are the Results.

Content marketing generates traffic, leads, and sales. Anyone, anywhere can take advantage of it. But there’s a problem: ‘Good’ content isn’t good enough anymore. Not when there are millions of blog posts published daily. Not when only the top three positions on any given SERP see all the results. Not when the bar to create […]