101 Blogging Statistics for 2019

Look, we get it. It sucks searching for blogging statistics and data when you’re writing your next hit content marketing piece. And you need some statistics to back up those otherwise erronious claims. Everything from headline tips to repurposing blog content and copywriting techniques has a data-point that you can use to add value to […]

How to Take Your Content Growth Strategy from Zero to 100

Blogging is hard enough. But creating a content growth strategy that works these days is just that – work. Painstaking, hair-pulling, nap-inducing work. The kind of work that makes you want to start drinking at 3 PM on a Tuesday. But don’t crack open that bottle just yet. There are a few shortcuts out there […]

The Best B2B Content Marketing Isn’t Boring, but Yours Is

Can we talk about how boring B2B content marketing is? Because it’s really, really boring. And usually pretty bad on top of that. I get that many industries are highly technical, and are likely only selling to other companies with competent professionals, but you should at least make an effort to help your reader stay […]

Original Content Marketing Case Study: How We Increased Average Session Duration by 281.05% & Reduced Post Promotion CPC by 70%

Content is subjective. People like one style or another. They hate one writer or another. They love long, eloquent, flowing prose, or prefer short, snappy, staccato bursts. Content is also becoming a zero-sum game. The rich literally get richer while the poor continue to languish in obscurity. That means ‘more’ won’t work unless it’s ‘better,’ […]

SaaS Marketing Is Different. Here’s How to Do It Well.

Creating an effective SaaS marketing strategy isn’t easy. While more traditional companies can follow more traditional methods for achieving steady business growth, SaaS brands follow a very different business model — and they need very different marketing strategies to match. Fortunately, plenty of successful SaaS companies have already developed methods for reaching and converting customers. […]

7 Agency Mistakes I Made Passing $70k MRR in One Year

I didn’t want to write this post. Feel stupid for publishing it. Would rather let the work speak for itself. But these posts do have their place. Mostly to show you’re not shit. Even though your DIY website makes it seem like you are. (Guilty.) So I’d thought we’d take a different route. Instead of rambling […]