Original Content Marketing Case Study: How We Increased Average Session Duration by 281.05% & Reduced Post Promotion CPC by 70%

Content is subjective. People like one style or another. They hate one writer or another. They love long, eloquent, flowing prose, or prefer short, snappy, staccato bursts. Content is also becoming a zero-sum game. The rich literally get richer while the poor continue to languish in obscurity. That means ‘more’ won’t work unless it’s ‘better,’ […]

The Content Farm Olympics: We Bought & Tested 5 Content Writing Services. Here are the Results.

Content marketing generates traffic, leads, and sales. Anyone, anywhere can take advantage of it. But there’s a problem: ‘Good’ content isn’t good enough anymore. Not when there are millions of blog posts published daily. Not when only the top three positions on any given SERP see all the results. Not when the bar to create […]