Product Review

Qordoba Review: Worth the Cost & Better than Grammarly?

Danielle Antosz
July 23, 2020

Producing high-quality content consistently is a cornerstone of online marketing, but it can also be incredibly frustrating and time-consuming. Qordoba, an AI writing tool, leverages the power of machine learning to help brands create on-brand content every time.

There are, however, a ton of content tools on the market. What exactly is Qordoba, and is it worth the cost for your brand?

Our Verdict

If you are looking for a content tool to help develop content that is consistently on-brand and streamline the publishing process, Qordoba might be just the software tool you’ve been looking for.

What is Qordoba?

Qordoba is an AI writing assistant designed to help teams create clear, impactful content by correcting grammar mistakes allowing users to customize suggestions. The San Francisco-based company was founded in 2015 by May Habib and Waseem AL Sheikh and was named to the Forbes Cloud100 list for rising stars in 2018.

I do want to note there are several other brands with the same name — or a similar name. When you are looking at lists of features or user reviews, make sure they use the correct logo for this tool, which is a stylized Q in a black circle.

Qordoba homepage
This is Qordoba’s homepage interface.

Though the tool’s primary goal is to help teams create and manage copy across multiple apps and products, it also offers features like plagiarism checking, integrations, and access to an API.

But is it the right tool for your company?

That is what we are here to find out! In the following Qordoba review, we’ll review the AI writing tool’s main features, cover a list of pros and cons, and explain the different pricing plans.  

Qordoba’s Main Features

At its core, Qordoba is a writing and grammar tool. It doesn’t have flashy optimization features, and it won’t tell you where to insert internal links. What it will do is help brands with multiple writers create content that remains true to the brand’s voice — even if you are juggling multiple brand voices.  

The main dashboard on Qordoba looks very similar to other writing tools you might have used, including Grammarly and Marketmuse. Writers copy and paste their content, or write directly in the tool, and Qordoba offers suggestions for improving grammar, spelling, tone, flow, and wordiness.

The dashboard is pretty user friendly, with a left sidebar providing access to the tool’s main features. In the document tab, the right sidebar suggests improvements, as well as an overall score for your content.

For example, the tool suggests swapping “in order to” for “to” to help make the content easier to read.  

Qordoba flagging mistakes
A sample of Qordoba flagging mistakes and suggesting corrections.

But, Qordoba is much more than just a fancy grammar checker. Let’s look at a few other features from this AI-powered platform.

Customizable Style Guide

This is the most unique feature Qordoba has to offer — and it really stands out from other content tools you’ve used.

The style guide feature lets brands to develop a customized style guide for each product, client, or team. Users can select the brand voice, formality, writing style (AP vs. Chicago, for example), customize grammar rules, and even customized spelling.

For example, a brand that prefers to use e-commerce versus ecommerce could set a style rule to correct the word to their preferred usage.

Unlike Grammarly, Qordoba stores these style guides. This means you can choose one style guide to give you suggestions when writing the copy for your homepage and another to monitor your tone on the blog, which might be more informal.

Or, you could create separate style guides while working on a content localization project and ensure copy for the UK follows their language rules.

Qordoba style guides
This is where you could choose style guides.

(Image Source)

The ability to develop multiple style guides at the enterprise level can also be incredibly useful for agencies that work with multiple clients.

A marketing agency could develop a style guide with a formal tone for an enterprise software vendor and a livelier tone for an automation tool designed for tech users. This flexibility could drastically reduce editing times and ensure consistent brand voice across multiple clients or product lines.

The style guide feature includes a “custom page” feature, where you can upload more specific information, such as image resolution requirements or specific brand attributes you want writers to keep in mind.

Reporting Tools

Qordoba’s reporting tool provides writers and teams with feedback about recurring issues so they can be addressed. As a writer, I find this quite useful for tracking the errors I make repeatedly so I can adjust my writing.

Reports track a variety of errors and corrections, including:

  • Spelling
  • Compliance
  • Plain language
  • Grammar
  • Writing style
  • Brand voice
  • Plagiarism

Here’s a peek at my report after playing around with the tool:

Qordoba report
This is a sample report from Qordoba.

Screenshot taken by the writer

As you can see, reports can be broken down based on user, workspace, and time period, which gives managers insight into challenges specific writers or teams may be having.

Plugins

Qordoba offers plugins for Google Chrome, Google Docs, and Microsoft 365. This allows users to get style guide suggestions across multiple platforms and means users won’t have to copy and paste the content into Qordoba to use its features.

While copy and pasting is a pretty simple step, the ability to get suggestions in the tools writers use every day helps improve content consistency.

Qordoba API

Looking for ways to use Qordoba’s functionality across other applications or better customize the platform to your needs?  Their API feature gives developers the flexibility to make the most out of Qordoba’s features.

Their API reference page offers a  wealth of knowledge, including access to additional documentation and a developer community, though there are currently no questions in the community.

And it’s pretty powerful. Twitter uses Aordoba API to integrate with its proprietary strings management platform, which allows its content strategists to write, edit, and even request feedback in their platform, saving their engineers tons of time on updating and editing code.

Pros of Qordoba

When it comes to creating content with a consistent brand voice, Qordoba has a lot to offer. Now that we’ve taken a look at the main features this artificial-intelligence writing tool has to offer, let’s take a more in-depth look at a few elements that really stand out.

Ease of Use

Qordoba is incredibly easy to use. The dashboard is clearly labeled, and writing suggestions are easy to access in the right sidebar. You don’t need to be tech-savvy or spend hours reading how-to guides to get started.

Just open the tool, choose “Docs” in the sidebar, select “New Doc” and paste your content. Qordoba gets to work, underlining errors, and making suggestions to improve your writing. The suggestions load fast, so you’ll only have to wait a few seconds.

The most complex task is setting up the customized style guide (or guides), but Qordoba carefully explains each feature and walks you through creating your guide.

Remember, you only have to do this once for each guide — Qordoba will save the style guides, and they can be used by any team member.

customized style guide
A sample of Qordoba’s customized style guide.

Screenshot taken by the writer.

Customer Service & Support

Qordoba provides customer support 24/7 by phone and by email. Training is available in person, online, or through their documentation library. User reviews on GiveApp rank Qordoba four out of five stars, and I was unable to find anyone complaining about poor service, which bodes well for users.

Their website also provides a blog with a variety of writing tips and information about content strategy, which is useful for content strategists and internal teams.  

White Label Your Style Guide

Want to make Qordoba’s style guide your own? Qordoba offers white label service at the enterprise level, which means you can put your own branding on your style guide and use it across platforms.

Security Features Look Solid

Qordoba is serious about the security of your content and data. They don’t use tracking pixels or beacons to track your behavior or use your content for their own services. They are HIPAA and SOC2 compliant, which is crucial for companies that may be dealing with more sensitive data.

And, they haven’t had any security breaches, which bodes well for security as a whole.

Qordoba's security features
An image showing Qordoba’s security features.

Workflow Features Make Content Production Easier  

Qordoba’s workflow feature (available to enterprise-level customers) allows team leaders to assign tasks, set deadlines, assign team members to a specific item, and create a workflow process.

For example, you can create a task and assign it to the writer, then an editor, then to a client for review, all in Qordoba. And, this is all automated.

Qordoba's workflow feature
This is a sample of Qordoba’s workflow feature.

(Image Source)

Overall, the workflow process is pretty simple, but it does make for easier collaboration within teams. However, to take care of the design side, you’ll need to use an outside tool such as a Figma plugin, Canva, or Adobe’s Illustrator.

Qordoba’s editing platform does not currently integrate with any design or project management tools, though these features may be on the Qordoba roadmap for future updates.

Cons of Qordoba

We’ve covered all the awesome features Qordoba has to offer, but there are a few areas where it comes up short. Here are a few features Qordoba lacks that might make you think twice before diving in.  

No Content Optimization Features

Qordoba does not offer any content optimization features, such as keyword suggestions, topic ideas, or comparing your content to competitors. If you are looking for a tool to develop content that ranks well in the search engines, you should look to tools like MarketMuse that focus specifically on content optimization.

No Content Briefs

Another area where this software falls short is in content briefs. If you are looking for an app that creates SEO-powered content briefs for writers, this is not the tool for you. There are no content briefs — you’ll need a tool like MarketMuse for that feature.

No Document Translation Features

Qordoba ranks high for content translation; however, this tool does not offer content translation.  Despite the unique name, there is a similarly-named company Qordoba Translation that offers translation services in Arabic countries.

While this Qordoba could help streamline the content translation process, it won’t actually do the content translations for you.

The Price is Pretty High for Individual Users

 Pricing for Qordoba starts at $50 a month, making it pretty pricey for freelance writers or small companies who might benefit the most from multiple style guides (which only come at the enterprise level.)

However, the price is just right for larger brands looking to create impactful copy and streamline the content production process.

Qordoba Plans & Pricing

Pricing for Qordoba starts at $49 a month or $499 annually for their lower-tiered service, which includes up to 5 users, one style guide, up to 200 custom terms, and the Chrome extension. This service is ideal for teams creating content for just one company.

Qordoba Plans & Pricing
An image showing Qordoba’s plan and pricing.

One of the most significant drawbacks of the lower-tier plan is it does not include plagiarism checks, which means you’d need to pay for an additional service to check for duplicate content.

Most writers won’t plagiarize, but it can happen unintentionally — even to the best writers — when writing about the same topic over and over again.

To gain access to the plagiarism checker, you would need to upgrade to the enterprise plan. Qordoba’s enterprise plan has custom pricing, so you will need to reach out to the company to find out how much you can expect to pay.

The enterprise plan offers:

  • Access to multiple style guides
  • Multiple workspaces for different teams
  • Unlimited custom terms
  • Access to the Qordoba API

It is ideal for agencies that develop content for several clients or brands with multiple target audiences. For example, a SaaS company could use one style guide for its enterprise clients and another, more casual, style guide for individual users.

Qordoba Review Breakdown: Should You Choose The Platform?

If you are looking for a content tool to help develop content that is consistently on-brand and streamline the publishing process, Qordoba might be just the software tool you’ve been looking for.

On the content strategist side, Qordoba’s AI falls short. There are no content optimization tools — instead, Qordboa uses machine learning to make it easier for teams to create and publish content that is on-brand every time.

Large brands, or companies that work with multiple clients, are likely to find Qordoba saves them a significant amount of time by ensuring a consistent brand voice — even across multiple clients or product lines.