The Best B2B Content Marketing Isn’t Boring, but Yours Is

Can we talk about how boring B2B content marketing is? Because it’s really, really boring. And usually pretty bad on top of that. I get that many industries are highly technical, and are likely only selling to other companies with competent professionals, but you should at least make an effort to help your reader stay […]

SaaS Marketing Metrics You Can Ignore If You Want to Fail Miserably

If you’re like me, when you see an article that says that you “must know” something, your immediate response is, “Why do I need to know it?” I mean, I’m pretty sure something like SaaS metrics isn’t going to show up during Tuesday night’s trivia contest. I would be very surprised (but also very happy). […]