Author: Brad Smith

3 étapes pour garantir l’efficacité de votre marketing B2B

La plupart des publications commencent par énoncer des tactiques. Aujourd’hui, nous terminerons par celles-ci. La raison est simple : on ne peut pas séparer la tactique de la stratégie. On ne peut pas séparer la stratégie du modèle commercial. Toutes les tactiques fonctionnent dans une certaine mesure. Mais la raison du succès durable de telle idée de […]

7 Killer Ways to Repurpose Blog Content [Cheat Sheet]

Content gets traffic. And content converts customers. Only problem? It’s a nightmare to create.Coming up with new material on a daily basis can feel impossible.  And it often takes a half to a full workday for just a single blog post. But there’s hope. You can bring in more traffic, and convert more leads by […]

Can We Please Stop the Bullshit Marketing Content? We’re Better than This.

Some days, it wears on you. It’s been slowly building for awhile. Douchey LinkedIn vlogs. The same-old, obvious links on Twitter. Decades-old, appropriated tactics, but New and Improved 2.0 with some catchy North Star Name. 🤮 Can. We. Just. Please. Stop? We’re better than that. Or, at least, we should try to be. Here’s why. […]

5 Promoted Content Lessons from Spending $4,008.13 in 4 Weeks

We don’t just talk about marketing. We do it. In the past few weeks, we spent $4,008.13 on content promotion, testing how our new custom image and video services significantly improve content performance. The goal was to put our money where our mouth is and prove that better content not only drives more traffic and […]

7 Agency Mistakes I Made Passing $70k MRR in One Year

I didn’t want to write this post. Feel stupid for publishing it. Would rather let the work speak for itself. But these posts do have their place. Mostly to show you’re not shit. Even though your DIY website makes it seem like you are. (Guilty.) So I’d thought we’d take a different route. Instead of rambling […]

Revamp Content Marketing Case Study

Here’s how we increased average session duration by 281.05% & reduced post promotion CPC by 70%. Content is subjective. People like one style or another. They hate one writer or another. They love long, eloquent, flowing prose, or prefer short, snappy, staccato bursts. The problem is that content marketing efforts are also becoming a zero-sum […]

9 B2B Research Tips to Read Your Customer’s Minds

In 1995, Sheena Iyengar, a professor of business from Columbia University, conducted a study about jam. She set up a sample booth of Wilkin & Sons jams in a California gourmet market and switched from offering a selection of 24 jams to a group of 6 jams every few hours. Each customer tasted (on average) […]

20 Reasons Why You Should Steal B2B Copywriting Ideas

Palm Springs is a desert resort town located 111 miles east of Los Angeles. It grew to fame as Hollywood’s elite flocked in the mid 1900s, and has been a popular tourist destination ever since — pulling in a million and half visitors each year. And I’ve been vacationing there for as long as I […]

5 Most Popular Ways to Find Blog Writers for Hire [Pros vs. Cons]

Blog writers for hire are a dime a dozen. Finding them isn’t the problem. They’re everywhere you look. Discovering ones that are knowledgable, experienced, and easy to work with is the challenge. Here are the five most popular ways to find blog writers for hire, with pros vs. cons for each. 1. Job Boards ✅ Pros […]

Why ‘Good’ SaaS Content Isn’t Good Enough Anymore

SERPs are getting more competitive. Not less. Three trends are transforming them into winner-take-all markets, where only the best of the best gets seen, clicked, or shared. Here’s why that’s happening. And why ‘good’ SaaS content is no longer good enough.