Can We Please Stop the Bullshit Marketing Content? We’re Better than This.

Some days, it wears on you. It’s been slowly building for awhile. Douchey LinkedIn vlogs. The same-old, obvious links on Twitter. Decades-old, appropriated tactics, but New and Improved 2.0 with some catchy North Star Name. 🤮 Can. We. Just. Please. Stop? We’re better than that. Or, at least, we should try to be. Here’s why. […]

Your Data-Driven Marketing is Bullshit. Here’s Why.

Traditional marketers don’t rely enough on data. Newbies fall in the same boat. But the more advanced, technical ones? They rely on it too much. Here’s why. Why your data-driven marketing is lying to your face Growth hacking growth hacks sounds smart. Sounds sophisticated. Sounds edgy. Sounds like a fundable idea in an Emerald City […]

Original Content Marketing Case Study: How We Increased Average Session Duration by 281.05% & Reduced Post Promotion CPC by 70%

Content is subjective. People like one style or another. They hate one writer or another. They love long, eloquent, flowing prose, or prefer short, snappy, staccato bursts. Content is also becoming a zero-sum game. The rich literally get richer while the poor continue to languish in obscurity. That means ‘more’ won’t work unless it’s ‘better,’ […]

5 Most Popular Ways to Find Blog Writers for Hire [Pros vs. Cons]

Blog writers for hire are a dime a dozen. Finding them isn’t the problem. They’re everywhere you look. Discovering ones that are knowledgable, experienced, and easy to work with is the challenge. Here are the five most popular ways to find blog writers for hire, with pros vs. cons for each. 1. Job Boards ✅ Pros […]

7 Agency Mistakes I Made Passing $70k MRR in One Year

I didn’t want to write this post. Feel stupid for publishing it. Would rather let the work speak for itself. But these posts do have their place. Mostly to show you’re not shit. Even though your DIY website makes it seem like you are. (Guilty.) So I’d thought we’d take a different route. Instead of rambling […]

When (And When NOT) to Hire Freelance Blog Writers [Pros vs. Cons]

I’ve lived in both worlds. I’ve been a six-figure freelancer, and am now on the other end, hiring writers to produce best-in-class, long-form content for our clients. (Which is shorthand for sitting back with my feet up, cigar and cognac in hand, twirling my mustache, counting piles of c-notes.) In the last year, we’ve reviewed […]

I <3 U. But I Don't Want 2 Chat w/ U.

Jason Mercer from Drift sent me an email. Overall, it’s decent. It’s the wrong email address and not our company name. However, it’s not terrible. It includes personalization, a concise value prop, and an easy way to book a call. It probably gets a decent prospecting rate. This is not a tear down. The email […]

You’re Measuring the Wrong Blog KPIs. Here’s What to Track Instead.

It’s not that most blog KPI’s are purposefully bad. They’re just misguided. They’re well intentioned. But ultimately askew. And it leads to poor perceived performance (plus even worse investment). Here’s why most blog KPIs are wrong, and how you can right the ship before it’s too late. Contents ❶  Why (most) traditional blog KPIs suck […]